Monday, 16 June 2014

Animation Evaluation


                                                       Animation Evaluation


During this assignment I was required to work to a brief and produce a 15-30 second long stop motion animation. Throughout this assignment I was aiming at developing some skills in the production of stop motion animation, using traditional frame – by - frame methods to animate 3D materials such as objects, puppets, clay figures and other models. To start off the assignment each member of the group was asked to create a blog, this is so that we are able to publish any of our work online for a wider audience to see. Once everyone’s blog was set up, we then moved on an introduction task with our teacher to help give us a better understanding of what stop-motion animation was. This was one in the TV studio as there is enough space to animate our own bodies.

One the introduction in top stop-motion animation had been done we moved on to task 1. This task had been done individually which helped everyone explore stop motion animation techniques including persistence of vision, stop-frame, frame rates, and their development up to the present. I also had the chance to explore the techniques and development of stop motion animation investigating pioneers and contemporary animators, and the genres and forms developed from the past to present day, in my case I had looked at Jan Svankmajer who is a Czech filmmaker and artist whose work spans several media.

Dimensions of dialogue is one of Jan Svankmajers most recognisable piece of work out there. The film is split into three sections, ‘Exhaustive Discussion’, where Arcimboldo-like heads reduce each other into bland copies; ‘Passionate Discourse’ a clay couple merge and dissolve in love-making, only to eventually disown and destroy each other; and ‘Factual Conversation’ two heads fail to communicate with each, presenting various objects with their tongues, none of which match. The animating of this was quite basic. Jan animated this with a set that he created, perfect lighting and good sound techniques.

As I had done my research on him, he had helped influence me into creating a basic but efficient looking animation. The techniques that he had used were all simple this may be because his animations were created in the past and technology has now improved. So now that I had the some research into stop-motion animation I then moved on to posting some useful and important stills and clips from animations which have been significant in the history of stop motion animation. Moving on to task 2 of this assignment I had planned and one some research on ideas and techniques enabling me to produce a stop-motion animation film of 15-20 seconds in for a TV advert, a website such as YouTube and/or a festival for example the Leyton Sixth Form College Oscars.

So starting of task 2 I had written up a treatment identifying the content, audience and screen contexts of my proposed animation. I had defined my audience for my animation by age, gender, interests and viewing context. Identifying the audience was the toughest part of this task as I was not sure whether to target my animation at a younger audience or an elder audience. My final decision was to aim my animation at a younger audience as they would have a better interest into stop-motion animations. I had then pitched my proposal to the class and my teacher as this would give me a wider opinion of what they think I should have and not have as well as some sound track choices and sounds. One my treatment and my pitch had been completed I logged what I had received from them onto my blog.

 

Once all research, treatment and pitching had been done I moved on to the pre-production of this assignment. I had compiled a portfolio showing that I have considered the use of possible formats such as stop-frame techniques, time lapse photography, Claymation, using found objects, modelling, puppetry and combined formats. It had also included preliminary animation work, ideas and pre-production documents. Documents such as concepts of my animation, whether it would be a subject, characters or visualisations. Production ideas and designs, this would be the set, background, audio and storyline. I had also included some introduction to stop-motion animation work into the portfolio as well as a mood board, storyboard, lighting and colour.

As extra help on of our teachers had helped us create an armature puppet from scrap. Using the model that I had made I practised some stop-motion animation to have more practice and a better understanding on how to use the hardware and software. Once I had completed the pre-production I moved on to the production of my animation. Production was simple as all I had to do was get straight into building my set which was fairly easy. I then started animating my object moving around my set. This was quite time consuming but I would say it was worth it. Using hardware provided by the college this had helped my job be a lot easier.

My animation was around 12-15 seconds long excluding an intro and an outro. I had decided to add a calming but enjoyable soundtrack as background music to give it that groovy feel to it. This had also helped gather a wider younger audience. Production took me around 3 days. Once I had completed the animation using IstopMotion I moved my final piece to final cut to add some sound effects and the soundtrack. Sound effects I added were of a flying plane and a bird squeaking.

Next up, once I had edited and finished my animation I had collected and analysed audience feedback from my class as well as feedback from people who have been on my blog. To help me gather all the information needed I had tried by best to get as many answers relating genre, content, style, narrative, character, techniques, aesthetic qualities, creative qualities and technical qualities. I had also gathered responses from discussions, reviews and feedback from online.

To gather the best audience feedback possible I had asked my class and other audiences some questions. I had also gathered some feedback on my blog as I had posted my final animation onto blogger to receive a wider feedback whet it would be positive or negative. Question that I had asked my class were the following: Who is the target audience? Where this would be screened? Technical qualities? Strength and weaknesses? And areas to improve in? Starting off with my feedback, I had decided that I should record everyone’s feedback individually just so I could go back and listen to it when I write up my feedback. I had received some positive and negative feedback overall. Starting off with the audience I had been told that my animation would suit best for a younger audience aged between 5-10, overall the responses I had received from this question were expectable as that is the age range I was aiming for when creating my animation.

Next up was where would this be screened? The feedback from the audience for this question had been different, many said that my animation should be screened on the web as it is a fast best and quick animation. Others said that I should be on TV channels such as cbbc and Disney channel. As an animator I was expecting these responses as I knew that my animating was targeted at a younger audience which then has to be broadcasted on channels that appeal to a younger audience.

 

 

I had also received feedback regarding the technical qualities. The answers that I had received from this are about the camera, editing and the animation overall. Concerning he camera the audience said that it was good and that the high shot that I had was used well, some didn’t like it but overall I believe I should have created a different set so that camera could be placed in a better position. The editing on the other hand I had received was all positive, the sound was good, the cuts were sharp alongside with the transitions and the speed of the clips. As an animator who enjoys editing I believe that I would have produced and edited a better version of this with just a bit more time, but whatever has been done is done now. The strengths of my animation had to be the editing as this is what the audience had enjoyed the most but as of the animation overall I believe it was poor. If there were any improvement opportunities I would have decided to start over again with a different set and objects with the same storyline to the original.

Overall I believe that y animation had tuned out to be what I was expecting of all of the planning I had done beforehand. This assignment had helped me have a better understanding to animation with the research I had done and the help from teachers on how to animate objects of characters whether it would be models I created or toys that I had bought in from younger siblings.

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